× Robert Lawson Joined Robert Lawson co-founded Food Strategy Associates in 2012
Expertise He is an expert in M&A, having led many transactions across the world. He also specialises in business strategy and plant-based foods.
Prior experience Robert was Strategy Director of United Biscuits, Kraft Foods International and Premier Foods. In addition, he was Managing Director of Quorn and led the integration of RHM and Premier Foods – the largest industrial restructuring in the food industry in the UK. He began his career in management consulting working for Arthur D Little.
Education Robert has an MBA from INSEAD and graduated from Oxford University.
× Will Carter Joined Will Carter co-founded Food Strategy Associates in 2012
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× Ian Coulter Joined Ian Coulter joined Food Strategy Associates in 2014
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× Ian Weston Joined Ian Weston joined Food Strategy Associates in 2016
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× Stuart Wilson Joined Stuart Wilson joined Food Strategy Associates as an Associate Partnerin 2016 and became a Partner in 2018.
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× Nigel Devine Joined Nigel Devine joined Food Strategy Associates as an Associate in 2014 and became a Partner in 2019.
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× Steve Gladwell Steve joined Food Strategy Associates in 2017 and is a recognised expert in all aspects of consumer, shopper and competitor research. Steve also has strategic marketing expertise across portfolio management, brand architecture & positioning and innovation.
At Food Strategy Associates he has worked on due diligence and strategy projects in snacking, fresh and chilled food segments.
Steve’s prior experience includes more than 27 years at United Biscuits and Pladis in a range of roles focused on consumer and market research, insight and intelligence, including main board directorships.
Steve has a BSc Hons in Business Economics & Economics from Southampton University.
× Daniel Winder Joined Daniel Winder joined Food Strategy Associates in 2018
Expertise Daniel has strong experience in Market Analysis and eCommerce
Prior experience Prior to joining Food Strategy Associates, Daniel gained experience in the airline industry as a Data Analyst in Revenue Management with a focus on pricing and promotion optimisation.
Education Daniel graduated with Distinction from the University of Leeds with an MSc in Consumer Analytics and Marketing Strategy after being awarded a scholarship. He also holds a First Class BA (Hons) from the University of Liverpool.
× Sophie Young Joined Sophie Young joined Food Strategy Associates in 2019
Expertise Sophie has strong experience in supply chain analysis and plant-based foods
Prior experience Prior to joining Food Strategy Associates, Sophie worked at The Sports Consultancy as an Analyst with a focus on feasibility studies and business planning for major events and venues.
Education Sophie graduated from the University of Exeter with a BSc in Economics with Geography
× Richard Wyborn Richard joined in 2020 and is a highly experienced management consultant and strategy executive from the food and drink industry.
Prior to joining FSA, he was Strategy Director of Science in Sport, the UK sports nutrition business, as well as holding strategy positions at SAB Miller. He was previously a Senior Consultant at Bain & Co. and has an MBA from INSEAD.
× James Milner Joined James Milner joined Food Strategy Associates in 2020
Expertise James has strong experience in Data Science
Prior experience Prior to joining Food Strategy Associates, James worked at James Cook University and the Department of Agriculture and Water Resources as a data scientist with a focus on climate modelling. He has also gained experience in marketing and communications.
Education James graduated with First Class Honours from James Cook University (Australia) with a BSc (Hons) in Environmental Science.
× Peter Jung Joined Peter Jung joined Food Strategy Associates in 2015, advising on market issues in Europe
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× Malcolm Wilkes Joined Malcolm Wilkes joined Food Strategy Associates in 2016, advising on all things technical
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× Gary Williams Joined Gary Williams joined Food Strategy Associates in 2015, advising on procurement.
Expertise He is a procurement expert.
Prior experience Gary was formerly Procurement Director at Burtons Biscuits and prior to that at McVitie’s and KP Snacks.
Education Gary holds a BSc in Physics from the University of Leeds
× Andy Weston-Webb Joined Andy Weston-Webb joined Food Strategy Associates in 2016.
Expertise He is a an expert in frozen food and confectionery categories.
Prior experience Andy was previously Chief Commercial Officer of Nomad Foods (Birdseye Iglo) and has held a variety of senior positions at Mars including President of Chocolate in Western Europe, President of Australia and New Zealand, and European VP of Food. Prior to working at Mars he held senior marketing positions at United Biscuits and Colgate Palmolive.
Education Andy holds a BA from the University of Huddersfield
× Ivan Castelli Joined Ivan Castelli joined Food Strategy Associates in 2016
Expertise Ivan is our expert packaging researcher. He has completed store audits in many European countries and North America. Ivan is a specialist in recognising and recording many types of food packaging including rigid trays and films and is able to distinguish different materials and processing method, across a wide range of food types.
Prior experience In his early career, Ivan was an environmental consultant and general manager of his family’s luxury retail business.
Education Ivan has a management masters in Food and Beverages from Bocconi University. He has a BSc from Bologna and an MSc from Siena. Ivan is fluent in Italian and English.
