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Commercial Due Diligence of Grenade

Sector:

Markets: UK

Situation

Food Strategy Associates were appointed by a private equity firm to conduct commercial due diligence of Grenade, a high protein bar and performance nutrition manufacturer. Grenade are now the number one protein bar brand in the UK (IRI in The Grocer, 2019).

What we did

  • Evaluated sales performance in its early stages in multiple retailers
  • Identified strong growth trends
  • Reviewed business performance with management

Outcome

Our client ultimately did not pursue the acquisition.

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