Perwyn is a private equity fund who were considering an investment in Isla Delice. Isla Délice is the French market leader in halal processed meat. The Company has unrivalled distribution across France’s super and hypermarkets as well as specialised retailers. Isla Délice is headquartered near Paris and employs c. 200 people across 2 well-invested facilities.
We were asked to assess the market for halal charcuterie and the potential of Isla Delice in the wider European Halal charcuterie, fresh and processed foods markets.
Utilising our proprietary store audit methodology, we audited circa 1000 facings of the Halal market in two major conurbations across a range of supermarket fascias and developed an assessment of the performance of the Isla Delice and competing brands in the market.
Perwyn acquired the business in July 2018.