The business operates in the juice category and offers a unique branded product range at the premium end of the market. It is migrating from specialist and premium retail to mainstream retail distribution outlets. Our workshop covered pricing and position options, ranging options, routes to maximise mix, supply chain options and funding strategies
Prior to the workshop we reviewed business and customer trends and profitability and identified hypothesis that underpinned business performance. We led discussions on competitive trends, implications for pricing, product range strategies and routes to maximise profitability from mix, supply chain options and funding strategies. We developed a handful of new approaches to the business, options to improve profitability, areas of commercial focus and promotional strategies to increase business learning, cut costs and drive growth.
We continue to work with the business as it develops