Chilled & Frozen Food
UK, Nl, Be, USA, Switz, Swe, Dk, Austral, Germany, Fra
An assessment of the global meat free market and an outside-in assessment of the Quorn business.
A private equity company contemplating an investment in the meat substitutes market asked us to undertake a strategic assessment of the market.
We assembled a team of Associates with meat substitute market experience in UK, Germany, USA Nordics and Australia and collected market data on all of these and other geographic markets. We focused our analysis on the UK market, the largest in Europe and secondarily on markets across Continental Europe, and the USA. We looked at historical segmental performance, share development, drivers of market growth and factors influencing both short and long term growth potential.
We reviewed drivers of market performance and challenges faced by new entrants into markets, particularly focused on USA, France, Germany and UK.
We assessed the competing technologies including Quorn and mycoprotein, soya and tofu, wheat based proteins, milk based proteins and pea based proteins on taste, texture, health and environmental credentials and overall product delivery. We developed detailed profiles of competitors, their financial performance and their performance in different geographies in order to assess their relative strengths.
We developed entry cost models for key markets based on relevant market benchmarks and developed an investment thesis for alternative acquisition strategies and recommended options for our client to pursue.