Continental Foods (formerly Campbell Soup Europe)

Acquisition of



Markets Covered:

France, Belgium, Germany, Sweden, Finland


Food Strategy Associates provided commercial and operational advice to CVC in their acquisition of Continental Foods from Campbell Soup Company


Campbell Soup Company was selling its European grocery assets, a €400m turnover branded business operating in Belgium, France, Germany, Sweden and Finland. The business was a market leader in soups, bouillon, ready meals, mayonnaise and other branded ambient grocery categories in its major markets.
Food Strategy Associates provided strategic advice on the transaction for CVC, focusing on cost reduction opportunities in the target and assessing strategic robustness of the target.