Chilled and Frozen Foods. Ingredients
Evaluation of diversification options and market entry strategies for a fresh produce supplier
Detail: Our client was one of the UK’s leading suppliers of fresh produce to UK retailers. It asked us to evaluate a wide range of diversification options for the business in Foodservice, Grocery and B2B channels and to help management to prioritise these options
Working with Executive and non-executive management we developed a list of diversification options for consideration.
We evaluated each market segment through an analysis of market data, industry interviews and desk based research. We prioritised opportunities on the basis of opportunity attractiveness and fit with the client’s capabilities. We then developed an assessment of entry options for the most attractive segments.
Our client said after the project completion:
When we sought to evaluate strategic growth options we worked with Food Strategy Associates to help us assess the options. FSA fielded a senior team of highly experienced food industry professionals. They researched a wide range of adjacent markets, evaluated those markets and assessed the value that we could bring to them. They developed a practical approach for ranking these opportunities and identified potential entry routes for the prioritised opportunity markets. The FSA Team led the Board through a review of each option, facilitating consensus on a limited number of attractive growth opportunities.
We found the process of working with Food Strategy Associates very straightforward and they gave us well-founded practical advice based on a combination of strong industry experience and robust analysis. We were very happy with the output of the project.