For a market leading branded ambient grocery business operating across a handful of European markets, FSA were asked to review growth opportunities and assess the business capabilities to access them.
The initial phase of the project was to assess the existing business in each of its core geographies. We interviewed management, undertook store checks, assessed market and business data and highlighted from this strengths of the business and opportunities to improve.
We then began to analyse market trends and opportunities across the entire European food sector – chilled, ambient and frozen grocery markets. Our assessment was designed to identify growth segments across Europe and to determine the trends that underpinned that growth and therefore could be relied upon to deliver in the future. We developed case studies on businesses and brands that had delivered growth through acquisition or greenfield investment, identified lessons from those case studies as to the particular challenges for our client. We ran a workshop with the management, reviewing those growth opportunities and identifying a handful to focus on for further evaluation.
We assessed the short-list of opportunities in greater detail, identifying fit with the client’s capabilities and developing entry strategies for the business – either greenfield or through acquisition. We profiled acquisition targets and evaluated greenfield entry options and facilitated a final workshop with management which enabled them to focus efforts on a handful of options to pursue.
Our client, Director of Strategy and Finance said of our work: “Food Strategy associates provided very pragmatic and valuable insights. We liked your analytical approach and candidness in sharing your views.” Director of Strategy said ”A great job and a pleasure to work with you”