Business strategy for


Chilled and Frozen Foods. Ingredients

Markets Covered:



Evaluation of diversification options and market entry strategies for a fresh produce supplier


Our client was one of the UK’s leading suppliers of fresh produce to UK retailers. It asked us to evaluate a wide range of diversification options for the business in Foodservice, Grocery and B2B channels and to help management to prioritise these options.

Working with Executive and non-executive management we developed a list of diversification options for consideration.

We evaluated each market segment through an analysis of market data, industry interviews and desk based research. We prioritised opportunities on the basis of opportunity attractiveness and fit with the client’s capabilities. We then developed an assessment of entry options for the most attractive segments.

Our client said after the project completion:

Just to say thank you for bringing together a very helpful assessment of potential opportunities for us to consider.
Client Chairman