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Posts Tagged ‘NPD’

KitKat, Smarties, Polo – Will we ever see brand launches like this again?

Posted on: December 2nd, 2013 by Will Carter

I read a recent report on the top ten brands in UK chocolate confectionery with interest; not because there were any surprises in it, but more because of the absence of any new names amongst the ten. The average age of these Brands is 69 years and, in the UK alone they deliver an average […]