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Posts Tagged ‘Marketing’

Brands at the Aldi Crossroads

Posted on: April 21st, 2015 by Will Carter

What is different about Aldi and Lidl is that they have brazenly attacked iconic brands where private label has previously feared to tread, and they’ve done it by creating proprietary brands of their own, sometimes known as Phantom Brands, but on a cost structure that represents the leanest of lean private label supply chains. This leaves brand owners at a crossroads of Aldi/Lidl-related decisions as challenging as those being faced by the UK’s big four multiple grocers themselves.

Three lessons for the food industry for 2014

Posted on: January 13th, 2014 by Will Carter

Looking back at our work in the food industry during 2013, we are struck by a number of key learnings which we would take into the New Year. We have been lucky enough to work closely with some of the companies delivering best practice in different areas of their businesses, but have also watched others […]

Broadcast advertising has no place in today’s UK food industry?

Posted on: April 22nd, 2013 by Will Carter

Call me old fashioned, but I’ve got a confession to make; I still believe in the power of broadcast advertising communications when it comes to food brands! Don’t get me wrong, I’m not a Luddite.  I understand the growing power of social media, and in case I forget it, I have three teenage sons to […]