Posts Tagged ‘Innovation’

Three lessons for the food industry for 2014

Posted on: January 13th, 2014 by Will Carter

Looking back at our work in the food industry during 2013, we are struck by a number of key learnings which we would take into the New Year. We have been lucky enough to work closely with some of the companies delivering best practice in different areas of their businesses, but have also watched others […]

KitKat, Smarties, Polo – Will we ever see brand launches like this again?

Posted on: December 2nd, 2013 by Will Carter

I read a recent report on the top ten brands in UK chocolate confectionery with interest; not because there were any surprises in it, but more because of the absence of any new names amongst the ten. The average age of these Brands is 69 years and, in the UK alone they deliver an average […]