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Posts Tagged ‘Brands’

Pepsico with turnover of $63bn acquires £11m brand Pipers – What on earth is all that about?

Posted on: November 15th, 2018 by Robert Lawson

What does the acquisition by Pepsico of Pipers mean for food entrepreneurs? And if multinationals acquire brands as small as Pipers, is there any role for private equity to nurture early stage brands?

Brands at the Aldi Crossroads

Posted on: April 21st, 2015 by Will Carter

What is different about Aldi and Lidl is that they have brazenly attacked iconic brands where private label has previously feared to tread, and they’ve done it by creating proprietary brands of their own, sometimes known as Phantom Brands, but on a cost structure that represents the leanest of lean private label supply chains. This leaves brand owners at a crossroads of Aldi/Lidl-related decisions as challenging as those being faced by the UK’s big four multiple grocers themselves.