Who we are

  • Robert Lawson

    Co founder

    Robert has a broad range of management experience in the food industry. He was Strategy Director of United Biscuits, Kraft Foods International and Premier Foods. In addition, he was Managing Director of Quorn and led the integration of RHM and Premier Foods – the largest industrial restructuring in the food industry in the UK.

    He has led dozens of food sector transactions including the disposal of United Biscuits in 1999, the largest P2P in the UK at the time through to the acquisition of Campbell Soup UK in 2007.  He has led M&A and strategy projects across the world.

    At Food Strategy Associates he has led projects in food manufacturing and packaging and is an expert in snackfoods, ambient grocery, chilled and frozen foods and has particular expertise in biscuits and meat substitutes.

    He began his career in management consulting working for Arthur D Little.  He has an MBA from INSEAD and graduated from Oxford University.

  • Will Carter

    Co founder

    Will is a highly experienced MD who began his career in consumer marketing on major UK food brands.  During his career he has run some of the UK’s leading grocery and snacking businesses as Managing Director of  United Biscuits UK, KP Snacks, Premier Grocery and as CEO of Whitworths. He was previously Marketing Director of KP Snacks, McVitie’s and Terry’s Confectionery.  He is a graduate of Oxford University.

  • Ian Coulter

    Associate Partner

    Ian is a beverage industry, strategy and packaging expert and has spent over 12 years working in the soft drinks sector and 9 years in strategy consulting.

    At Food Strategy Ian has recently focused on packaging in chilled foods – fresh meat, ready meals and salads – and soft drinks.  He has developed store audit methods to capture detailed features of packaging type and consumer research on packaging features.  Projects have included vendor and buy-side due diligence, market entry strategy, market surveys and packaging material/format  substitution risk assessment.

    Ian left The Coca-Cola Company in 2014 where he headed up the New Ventures Unit and led the pan-European launch of ZICO coconut water. Prior to that he spent five years with Coca-Cola Europe acting as chief of staff to the Leadership Team, steering the business through 2 reorganisations. He was also Business Development Director At Coca Cola Enterprises. He spent 5 years as a Consultant at Boston Consulting Group where he focused on Consumer Goods. He has an MBA from INSEAD and an MA from Cambridge.

  • Ian Weston

    Associate Partner

    Ian is an expert in business strategy and transformation.  In the past year he has advised food industry clients on acquisitions in biscuits, snacks, packaging, and chilled meat products. Ian spent 5 years as Senior Vice President Special Projects with DowJones in New York, and led Corporate Development, Sales, and Operations departments at News International in London. Ian spent 7 years as a Consultant at Boston Consulting Group, he has an MBA from INSEAD and an MA from Oxford.

  • Stuart Wilson

    Associate Partner

    Stuart became an Associate Partner in 2018 having previously worked as an Associate with the firm from 2016. He is a specialist in Business and Brand Strategy as well as Brand Optimisation.

    At Food Strategy Associates he has worked on strategy and due diligence projects in snack foods, herbs & spices and meat substitutes sectors. Additionally, Stuart has expertise in Health and Wellness.

    Prior to joining Food Strategy Associates Stuart worked for almost 30 years for some of the world’s favourite food brands in senior marketing roles including Chief Marketing Officer at Burton’s Biscuits and senior roles at Cadbury, Kraft Foods International (Mondelez) and Premier Foods.

    Stuart has an MBA with Distinction from the University of Warwick and a BA from the University of Manchester.

  • Steve Gladwell

    Steve Gladwell

    Senior Associate

    Steve joined Food Strategy Associates in 2017 and is a recognised expert in all aspects of consumer, shopper and competitor research. Steve also has strategic marketing expertise across portfolio management, brand architecture & positioning and innovation.

    At Food Strategy Associates he has worked on due diligence and strategy projects in snacking, fresh and chilled food segments.

    Steve’s prior experience includes more than 27 years at United Biscuits and Pladis in a range of roles focused on consumer and market research, insight and intelligence, including main board directorships.

    Steve has a BSc Hons in Business Economics & Economics from Southampton University.

  • Daniel Winder

    Daniel Winder

    Business Analyst

    Daniel joined in 2018 and has worked on several projects in the plastic packaging, snack foods and herbs & spices sectors.

    Prior to joining Food Strategy Associates Daniel gained experience in the airline industry as a Data Analyst with a focus on pricing and promotions.

    He graduated with Distinction from the University of Leeds with an MSc in Consumer Analytics and Marketing Strategy. He also holds a First Class BA from the University of Liverpool.

  • Melissa Richards

    Expert Associate

    Melissa is a consumer insights specialist with 20 years of experience working in the sector, both with insight providers such as IRI and Dunhumbie as well as insight users including Pepsico, Kimberley Clark and Safeway

  • Peter Jung

    Senior Adviser

    Peter Jung is a veteran of the food industry having previously been CEO of Atlanta in Germany , MD of Evian and Volvic in the UK and CEO of the German retail chain Plus Discount.  He is currently managing partner of a recycling business and works with Food Strategy Associates advising on market issues in Northern Europe.  He began his career in brand marketing and sales with Henkel and then Danone in Germany.

  • Clare Walker

    Expert Associate

    Clare is a category and shopper marketing expert with over 15 years of experience covering a wide range of categories and channels, to senior management level.  In the food and drinks sector she has worked with United Biscuits, Treasury Wine Estates, Kallo Foods & Sacla UK. At Food Strategy Associates she has worked with us on a number of projects providing consumer, shopper and market insights and analysis.

  • Nigel Devine

    Senior Expert Associate

    Nigel is Senior Associate of Food Strategy Associates and is a manufacturing and change management expert with over 20 years of experience in the food industry. He has a background in factory management with Northern Foods & Geest, and is an experienced leader of supply chain operations and business change programmes with Unilever, Greene King, Hain Daniels, 2 Sisters and Premier Foods. With Food Strategy Associates, he has led a number of operational focused assignments on strategy and commercial due diligence as well as operations process implementation.

  • Richard Herbage

    Senior Expert Associate

    Richard is a supply chain expert focused on logistics, distribution and S&OP processes.  He has extensive experience in food industry supply chains operating in ambient, chilled and frozen temperature environments.  He was Supply Chain Director of Young’s Seafood and prior to that Supply Chain Director at Premier Foods.

    With Food Strategy Associates he has worked with us on a number of commercial and operational due diligence assignments including for snack food businesses and biscuit companies and provided advice to BFP on the closure of their Tamworth facility.

  • Malcolm Wilkes

    Senior Expert Associate

    Malcolm Wilkes is an npd expert and independent technical consultant.  He was previously Technical Director at United Biscuits.  He is a specialist in baked and fried snacks technologies with experience and insight in most food categories.

    He has worked with Food Strategy Associates on a number of strategy and due diligence projects where he has led on technical and cost reduction issues .

  • Gary Williams

    Senior Expert Associate

    Gary is a procurement expert, an independent procurement consultant and a non Exec Director at Orchard Valley Foods.  He was formerly Procurement Director at Burtons Biscuits and prior to that at McVitie’s and KP Snacks.  He has worked with Food Strategy Associates on a number of due diligence projects where he has led on the evaluation of procurement performance.

  • Andy Weston-Webb

    Senior Adviser

    Andy is a veteran of the branded food industry, having previously been Chief Commercial Officer of Nomad Foods (Birdseye Iglo)  where he was a successful member of the Executive team that sold frozen industry leading Iglo Foods out of private equity to Nomad.  He also held a variety of senior positions at Mars including President of Chocolate in Western Europe President of  Austrralia and New Zealand and European VP of Food.  Prior to working at Mars he held senior marketing positions at United Biscuits and Colgate Palmolive.