News & Views

Publication of Industry Paper: “How to Maximise Value when Selling a Food Business or Brand.”

Posted on: March 25th, 2013 by Robert Lawson

Food Strategy Associates announces the release of its paper on food sector M&A, focusing on the pitfalls to avoid when selling a food business.  “How to Maximise Value when Selling a Food Business or Brand.  The Potential Pitfalls and Golden Rules”.

Having led dozens of transactions in the food sector, the authors, Robert Lawson, Will Carter and Gwynfor Tyley have seen the good, the bad and the ugly of food sector deals.  Despite the enormous values at stake, vendors often miss some best practice golden rules to maximise value which ultimately cost them.  This paper explores the common pitfalls and proposes three golden rules to follow which can create value for vendors.

For those interested in accessing a copy of the paper, please register for a free copy on the website,


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