Food Strategy Associates were quoted in The Grocer on the topic of the meat alternatives market and the Beyond Meat IPO.
Robert Lawson, CEO, said “The valuation feels exceptional for a business losing $30m a year, particularly when compared with Quorn, which recently sold for £550m and is the highly profitable global leader in the category”.
“On the one hand, this high valuation reflects the recognised growth potential in meat alternatives ,” he adds. “The question mark I have is less to do with the business being loss-making, and more about the fact they have yet to prove they can win beyond the US.”
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Food Strategy Associates are thought leaders in the meat alternatives market. See examples of projects below.
Tags: beyond meat, meat substitute, plant protein, protein alternative